| Feature | GoHighLevel | ClickFunnels | HubSpot | ActiveCampaign |
|---|---|---|---|---|
| 💵 Pricing | $97–$497/mo (unlimited sub-accounts for agencies) | $147–$297/mo (funnels only) | $30–$3,600/mo (limited tiers) | $29–$149+/mo (based on contacts) |
| 🏗️ Funnel Builder | ✅ Built-in, unlimited | ✅ Excellent, focus product | ❌ Basic landing pages in CRM | ❌ Basic forms and automations |
| 📞 CRM/Contact Manager | ✅ Full-featured | ❌ Limited contact tools | ✅ Enterprise-grade CRM | ✅ Solid CRM for email & sales |
| 📧 Email Marketing | ✅ Unlimited campaigns & automations | ✅ Basic follow-ups only | ✅ Advanced (pricey at scale) | ✅ Strong email automation |
| 📱 SMS & Call Tracking | ✅ Built-in Twilio & call tracking | ❌ No native option | ❌ Add-ons required | ✅ (but extra fee) |
| 🤖 AI Features | ✅ AI Employee: calls, chat, content, workflows | ❌ None | ✅ (but locked behind premium tiers) | ✅ AI email subject suggestions |
| 📝 Reputation Management | ✅ Google & Facebook review automations | ❌ None | ❌ None | ❌ None |
| 🛠️ Workflow Automations | ✅ Visual, drag & drop, no-code | ❌ Limited | ✅ (complex but powerful) | ✅ Strong automations |
| 💼 Agency White Label | ✅ Yes, your own SaaS brand | ❌ No | ❌ No | ❌ No |
| 📊 Reporting & Analytics | ✅ Lead, call, sales pipeline, attribution | ✅ Funnel stats only | ✅ Enterprise-level analytics | ✅ Email & sales reporting |
| 🌐 Membership & Course Hosting | ✅ Built-in | ✅ Decent (basic LMS) | ❌ Requires integrations | ❌ Requires integrations |
| 📲 Mobile App (White Label) | ✅ Yes (agency plan) | ❌ No | ✅ (HubSpot app) | ✅ (ActiveCampaign app) |
📌 Summary: Who Should Choose What?
✅ GoHighLevel:
✔️ Agencies wanting a white-label, all-in-one CRM, funnel builder, SMS, email, AI, and client dashboard system.
✔️ Local businesses needing lead management, automations, call/SMS integration, and review management.
✔️ Consultants/coaches selling services and memberships with built-in AI support.
✅ ClickFunnels:
✔️ Entrepreneurs who only need to build marketing funnels and sell digital products.
✔️ Course creators with simple needs (but no advanced CRM or AI).
✅ HubSpot:
✔️ Enterprise-level businesses with big budgets and complex sales/marketing workflows.
✔️ Teams needing advanced marketing automation, sales, customer service, and operations tools — but expect to pay premium prices.
✅ ActiveCampaign:
✔️ Small-to-mid businesses that need strong email marketing automation and a lightweight CRM.
✔️ Great if you already have a separate funnel builder and only need CRM + email + automation.
🎯 Final Verdict:
If you’re after a complete, cost-effective, agency-ready all-in-one platform → GoHighLevel crushes it.
If you only need funnels and basic email follow-ups → ClickFunnels is simple.
If you run a corporate marketing team with a big budget → HubSpot is powerful, but expensive.
If you want affordable email automation with CRM → ActiveCampaign is solid.